DESIGNING THE TRANSITION TO A CIRCULAR ECONOMY

Product & Service Design Leadership

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Improving app user experience
Reducing car ownership through on-demand shared mobility
ANYMOVE
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Path towards profitability
Piloting a self-service model for small urban farmers
infarm
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Pivoting from B2C -> B2B
An operating system for a multi-provider shared mobility platform
ANYMOVE
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Empowering business executives
Envisioning an AI copilot that supports in strategic decision making
ANYMOVE
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Envisioning autonomous operations
A digital platform for a global network of climate resilient farms
infarm
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Data driven business optimization
Enabling full transparency from seed to table by designing an end-to-end traceability system
infarm
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Rethinking urban consumption
Encouraging sustainable behaviour to enable Seoul's Zero Waste 2030 strategy
Seoul Upcycling Center 서울새활용플라자
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Creating shared value
Non-monetary crowdfunding platform for Brixton
Lambeth London Borough Council

I help businesses bridging the gap from envisioning their future -> making it happen by designing product and service experiences

Approach

I'm a Product & Service Designer (M.A.) with 7+ years of experience across industries such as agtech, finance, mobility, public sector & retail for clients like Infarm, ANYMOVE, HITACHI, Deutsche Bahn, Mercedes-Benz, Lufthansa, Costa Coffee, Seoul Upcycling Plaza, Lambeth Council and more.

Through a human & planet centric approach I help businesses bridging the gap from envisioning their future to making it happen by designing product and service experiences. I've led projects ranging from designing holistic service experiences, to digital product vision and strategy, embedding design in organizational structures and speculating about the future.

As we are at an ecological, economical and social tipping point, I believe in innovation that is improving life for the next generation. I am driven by designing products and services that will move people by winning their hearts & minds.

Experience

Head of Design, ANYMOVE
April 2023 - Present · Berlin, GER

Leading the product design function at ANYMOVE, a pre-Series A startup, building a multi-provider platform for end-to-end digital car sharing & rental.
Lead Strategic Designer, infarm
April 2022 - April 2023 · Berlin, GER

Initiating and leading the Strategic Design team at Infarm, a global agritech startup that revolutionises the food supply chain and helps make cities self-sufficient in their food production, building the world's largest network of vertical farms.
Senior Service Designer, infarm
March 2021 - April 2022 · Berlin, GER

Leading various design projects across multiple departments and products.
Senior UX Designer, infarm
October 2019 - March 2021 · Berlin, GER

Joined Infarm and the product team as first UX Designer. Supporting the Head of Design to build up the UX Design team.
Senior Service Designer, idean
April - October 2019 · Berlin, GER 

Helping to transform businesses and mindsets by creating people-focused solutions with lasting impacts as part of the global design consultancy Idean (now frog, part of Capgemini)
Service Designer, Method
February 2018 - March 2019 · London, UK

Creating digital products and service experiences by using a human centered design approach as part of the global design consultancy Method (part of GlobalLogic).
Junior UX Designer, Scholz & Volkmer
February 2015 - August 2016 · Wiesbaden, GER
Design Intern, Martin et Karczinski
February - August 2013 · Munich, GER

Education

MA Service Experience Design, UAL London
September 2016 - December 2017 · London, UK

Research through design, Social & corporate innovation, Entrepreneurial strategy, Speculative & critical design, Co-design & prototyping, Project management

Research fields: Circular Economy, Sharing Cities, Social Innovation, Internet of Things, Future of Trust
BA Communication Design, HS Mainz
March 2011 - February 2015 · Mainz, GER
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Driving sustainable growth and positive change by research through design

How might we design for communities – not just individuals?
coming soon…
How might changes in behaviour unlock a circular economy?
coming soon…
Circular Economy · Service & Product Design · Research · Strategy · User Experience · Prototyping · Business Analysis · Co-Creation · Digital Empowerment · Leadership · Social Innovation ·Circular Economy · Service & Product Design · Research · Strategy · User Experience · Prototyping · Business Analysis · Co-Creation · Digital Empowerment · Leadership · Social Innovation ·Circular Economy · Service & Product Design · Research · Strategy · User Experience · Prototyping · Business Analysis · Co-Creation · Digital Empowerment · Leadership · Social Innovation ·
Circular Economy · Service & Product Design · Research · Strategy · User Experience · Prototyping · Business Analysis · Co-Creation · Digital Empowerment · Leadership · Social Innovation ·Circular Economy · Service & Product Design · Research · Strategy · User Experience · Prototyping · Business Analysis · Co-Creation · Digital Empowerment · Leadership · Social Innovation ·Circular Economy · Service & Product Design · Research · Strategy · User Experience · Prototyping · Business Analysis · Co-Creation · Digital Empowerment · Leadership · Social Innovation ·

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