Product & Service Design

I help businesses bridging the gap from envisioning their future -> making it happen by designing service experiences across digital and physical touchpoints

About me

I’m a Product & Service Designer (MA), helping businesses bridging the gap from envisioning their future to making it happen by designing holistic service experiences across digital and physical touchpoints.

Through a human and planet centric approach, I help defining products and services from strategy to implementation, that drive sustainable growth and positive change. I’ve led projects in diverse environments, from consultancy to startup, for leading companies across industries such as agtech, finance, mobility, public sector & retail.

In a moment of an ecological, economical and social tipping point, I believe in innovation that is improving life for the next generation. I am driven by humanizing technology and designing products and services that enable new behaviour and animate new choices.

Product & Service Design | System Thinking | User Research | Ethnographic Techniques | Prototyping | User Experience Design | Circular Economy Strategies | Product Strategy | Project Management | Team Leadership


Head of Design, ANYMOVE
April 2023 - Present · Berlin, GER

Leading the product design function at ANYMOVE. Developed and excecuted a B2B product strategy, enabling the shift towards a multi-provider platform.

ANYMOVE is a pre-Series A startup, building a platform for end-to-end digital car sharing & rental services.
Lead Strategic Designer, infarm
April 2022 - March 2023 · Berlin, GER

Initiating and leading the Strategic Design team at Infarm (R&D). Built and owned the design roadmap, practices and processes, focused on product strategy and growth initiatives.

Infarm is a global agritech startup that revolutionises the food supply chain and helps make cities self-sufficient in their food production, building the world's largest network of vertical farms.
Senior Service Designer, infarm
March 2021 - March 2022 · Berlin, GER

Leading the design from strategy to implementation of various cross-functional growth initiatives across digital and physical touchpoints.
Senior UX Designer, infarm
October 2019 - March 2021 · Berlin, GER

Joined Infarm and the product team as first UX Designer. Supporting the Head of Design to build up the UX Design team. Built various 0-1 digital products (IoT) for operational teams.
Senior Service Designer, idean
April - October 2019 · Berlin, GER 

Helping to transform businesses and mindsets by creating people-focused solutions with lasting impacts as part of the global design consultancy Idean (now frog, part of Capgemini)
Service Designer, Method
February 2018 - March 2019 · London, UK

Creating digital products and service experiences by using a human centered design approach as part of the global design consultancy Method (part of GlobalLogic).
Junior UX Designer, Scholz & Volkmer
February 2015 - August 2016 · Wiesbaden, GER
Design Intern, Martin et Karczinski
February - August 2013 · Munich, GER


MA Service Experience Design, UAL London
September 2016 - December 2017 · London, UK

Research through design, Social & corporate innovation, Entrepreneurial strategy, Speculative & critical design, Co-design & prototyping, Project management

Research fields: Circular Economy, Sharing Cities, Social Innovation, Internet of Things, Future of Trust
BA Communication Design, HS Mainz
March 2011 - February 2015 · Mainz, GER

Enabling behaviour change by research through design

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